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Home » Launching April 1: TIQxWA Snapchat campaign

Launching April 1: TIQxWA Snapchat campaign

Hello, Partners in Prevention!

On Thursday, April 1, Truth Initiative will be launching a swipe-to-text Snapchat ad campaign promoting their innovative text-to-quit vaping program, This is Quitting (TIQ), to teens and young adults in Washington state.

While this particular campaign will run exclusively on Truth Snapchat and be 'geofenced' in WA through May, we’re encouraging partners to use additional social media images on any of their own channels during the campaign and beyond the May end date. These images are attached to this announcement, below. Please note: These images must not be modified.

For suggested messages with which to pair the images on social media – including messages with ties to COVID-19 – please consult Truth Initiative’s TIQ Social Media Guide (remember to replace “KEYWORD” with “VAPEFREEWA” in the suggested messages).

More information and previous TIQ campaign resources are available in earlier announcements, as well as at

Thank you in advance for your promotional efforts! For questions, please contact Nick Fradkin, Tobacco Treatment Consultant, at