The Washington State Health Care Authority (HCA) is expanding on its statewide fentanyl education campaign, Friends for Life, with new materials and messaging designed to reach youth ages 12-18 and their parents/caregivers with primary prevention strategies.
Earlier this year, HCA launched the Friends for Life campaign to inform young adults about the risks of illicit fentanyl and the power of naloxone to reverse opioid overdoses. Materials and resources from this phase of the campaign will still be available on the website in addition to the new pieces.