You’re Invited to get in the Big Bowl Vote
Through a simple, two-question, student questionnaire given Monday morning following the Super Bowl, middle and high school students share their impressions on what advertisements they remember seeing and which commercial was their favorite. DFAA will collect and summarize the data, and you’ll receive the results just days after the Super Bowl. For the Student Questionnaire, click here.
NEW THIS YEAR! In order to engage students, we’re stepping into their world of technology. What better way to reach the average teen than their cell phone (or home computer)! To gain access to instant feedback on the ads from youth, we will be encouraging middle and high school students to TWEET about their favorite and not-so-favorite commercials, during and after the big game. We will also be tossing out some questions specific to the alcohol ads to gain further insight. But in order to bring the youth on board, we need your help by getting them to “follow” us. And if you want in on what they have to say, you’ll need a Twitter account to follow us too. You and your students can find us on Twitter @DrugFreeAction. To set up your free Twitter account, click here. Need to get up to speed on what Twitter is all about? To check out Twitter 101, click here.
For the Big Bowl Vote Toolkit that includes everything you’ll need to quickly and easily implement your local student questionnaire, with additional ideas on student engagement and follow-up activities, click here.
Visit www.DrugFreeActionAlliance.org or contact Michelle Morse at mmorse@DrugFreeActionAlliance.org with questions or for more information.