Coming soon to a store near you - Liquor in a can
Submitted by Administrator on Fri, 08/31/2012 - 11:11
Finally, all your alcoholic-beverage wishes are coming true, Fort Liquordale. From frozen cocktail ice cream and popsicles, to now this: Genie, the official line of "Spirits in a Can."
Yes, that's right -- coming soon to a bar, liquor store, or hotel minibar near you, we're talking hard liquor in a can for just $4.99, people.
Created by Scottish Spirit Imports -- which represents a line of flagship Scotch whiskeys produced by Reynald and Sons Ltd. based in Glasgow, Scotland -- Genie is the company's new product line of actual liquor in a can.
Designed and conceptualized by the company's owner, Reynald Grattagliano, and local Fort Lauderdale-based Scottish Liquor Imports Vice President of Operations Jean-Paul Benizri, Genie is currently the only company in the world licensed to can hard liquor.
Benizri told Clean Plate Charlie the idea to bottle liquor in a can originated from one of the company's existing products, Scotch whisky in a can, which is already sold in 17 countries, including the U.S.
"We are the first company in the whole world to put Scotch in the can and the only company authorized by the Scottish Spirits Association to do so," said Benizri. "And since our canned Scotch has become so popular, we decided to come out with a new line of canned liquor called Genie."
