Isaac Tonasket shares a message about prevention, sobriety, and culture in new video

For Our Lives has partnered with performing artist Isaac Tonasket to share a message about sobriety, prevention, and importantly about culture. Isaac is from the Spokane Indian Reservation and is a Colville Tribe member. 

Isaac shares, "Sobriety is a commitment I made to myself after seeing the impact overdose has had on the people around me. Staying connected to my culture and singing our cultural songs changed my life. It helped me find who I am and gave me something positive to hold onto." 

Watch the full video on Instagram.

We’re seeing a positive response, with the video generating more than 3,000 likes, 200 reposts, and over 140 comments across Meta platforms. Beyond the numbers, it’s great to see people taking the time to share their own stories and speak to the impact of Isaac’s message. Comments have included people reflecting on loved ones lost to overdose, expressing appreciation for his openness, and highlighting how meaningful it is for Native youth to see positive role models who are connected to their culture. Examples include:

• “Lost my brother to OD in 2014. Thank you for using your voice for awareness.”
• “Proud of you. That's what more of our young people need to see—role models like you.”
• “Going to the powwow and watching all the kids sing your songs with you was such an amazing experience. Your music has an impact on people, especially our youth. Keep it up.”

We appreciate Isaac for helping promote our message, and supporting For Our Lives.