Webinar Recording: Harm Reduction and Nicotine: What's Real, What's Sold

Department of Health's YCCTPP has shared a webinar recording of the event, "Harm Reduction and Nicotine: What's Real, What's Sold." 

What if one of public health’s most trusted ideas - harm reduction - is being turned into a marketing strategy by the tobacco industry? In this 30-minute webinar, presenters uncover how tobacco companies use the language of safety and innovation to promote nicotine pouches, e-cigarettes, and other non-combustible products, all while keeping addiction at the center of the business model.

This recording also explores the difference between genuine evidence-based harm reduction and industry spin, and why that distinction matters.