Not a Moment Wasted campaign relaunch

The Washington State Health Care Authority and Washington State Department of Health relaunched the young adult statewide cannabis and alcohol prevention and mental health promotion campaign, Not a Moment Wasted. The campaign features a series of videos, banner ads, social media ads, and a digital radio ad that will reach young adults, 18 to 25, across Washington state online through October. The ads remind young adults about the risks and consequences of using substances and provide healthy strategies to cope with stress, anxiety, and social pressures.

Young adults are encouraged to visit the campaign website, NotAMomentWasted.org, which was recently updated to include new visuals and content. Campaign assets are also available for use across the state through the partner toolkit. To request the password, please email Kendra Wilson or Nikki Meline.