CAMY releases 4-part video series on the alcohol industry’s use of digital media
The Center on Alcohol Marketing and Youth at the Johns Hopkins Bloomberg School of Public Health has released two new CAMY products related to the alcohol industry's shift into social media. They have put together a 4-part YouTube video series charting the alcohol industry's push into digital marketing such as Facebook, YouTube, and Twitter. They are also releasing a new CAMY brochure that provides a snapshot of data on underage youth exposure to alcohol marketing in magazines, on radio and television, and in social media.
Attached is the press release and here is a link to the brochure:
http://dl.dropbox.com/u/23194541/CAMY_DigitalMedia_FNL%202011.pdf
The YouTube videos may be accessed at:
http://www.youtube.com/user/JohnsHopkinsSPH