Health Care Authority's Division of Behavioral Health and Recovery's (DBHR) Focus On campaign won the Internet Advertising Competition Awards’ Outstanding Social Media Campaign. In particular this award is in acknowledgement of the screenshot, vertical video ads for Finding Joy and Refusal Skills.
GMMB was awarded the Outstanding Social Media Campaign Award for the two vertical ads listed below. These ads ran on Instagram, Snapchat, TikTok, and Tapjoy and encouraged users to take a screenshot when ready to capture a way to boost their mental health or a go-to phrase teens can use to say no to using alcohol. These assets were included in a media buy in Spring 2022, that delivered over 21,000,000 impressions across all platforms.
Links:
- Outstanding Social Media Campaign Award
- Focus On digital assets submitted to the Internet Advertising Competition Awards:
- Finding Joy vertical video ad
- Refusal Skills vertical video ad
- (2) static, organic social Instagram posts