Red Ribbon Week, which is observed annually on October 23-31, highlights the importance of preventing drug abuse in our nation’s schools and communities and committing to living a healthy, drug-free lifestyle. It began after people started wearing red ribbons honoring Special Agent Enrique “Kiki” Camarena following his murder in 1985.

One of the ways in which you can help commemorate Red Ribbon Week this year is to Go Red for Red Ribbon, which brings awareness to living a drug-free life by lighting up buildings, landmarks, businesses, and bridges in red. Photos can be posted on social media platforms and tagged #DEARedRibbon and #GoRed4RedRibbon. You are encouraged to share the attached flyer for this event to help increase awareness and participation as it fits with your local strategic plan.

Other Red Ribbon activities sponsored by the Drug Enforcement Administration include a national rally, and photo or public service announcement contests.