Social media: catalyst for college drinking or change agent?

A robust finding in the literature is that social media negatively impacts college students' alcohol-related outcomes. This webinar will explain:

• The types of alcohol-related content that college students commonly view and post on social media
• How and why alcohol-related posts have traditionally been found to negatively impact college students' drinking and alcohol-related problems
• How alcohol-related posts can be utilized to help students recall their drinking habits
• How alcohol-related posts might be leveraged to be used in intervention contexts, such as providing personalized normative feedback to target the reduction of alcohol use among heavy drinking college students who also post.