Webinar - Getting the Message Right!: Considerations for Developing and Implementing Media Campaigns to Prevent Prescription Drug Misuse and Opioid Overdose

Description:
Media campaigns can be an important part of a comprehensive plan to prevent the non-medical use of prescription drugs (NMUPD) and opioid overdoses. For these campaigns to be effective, practitioners must pay close attention to their intended audiences, and ensure that messaging and mode of delivery are an appropriate match for targeted audience segments. This national webinar will present key steps for developing and implementing a successful campaign to prevent NMUPD/opioid overdose, with an emphasis on developing non-stigmatizing prevention messages. Participants will hear from representatives from the North Carolina Harm Reduction Coalition and Oklahoma Department of Mental Health and Substance Abuse Services, who will share their experiences developing and implementing effective campaigns

Presenters:
Maya Doe-Simkins, MPH
Maya has worked in the public health field for 20 years, training on and researching topics related to substance misuse prevention and safer drug use, HIV prevention, and fatal overdose prevention. She is particularly interested in the integration of public health, substance use disorder prevention, and mental health treatment, with a focus on evidence-based practices like opioid agonist treatment, syringe access initiatives, and overdose prevention practices. She has trained various audiences, including people who use drugs and their friends and family, medical and social work clinicians, and emergency first responders. She has worked with both grassroots and local and state governmental organizations to establish overdose prevention programs, authored manuals and curricula, and published scientific research.

Traci Green, MS, PhD
Traci is a national expert on drug misuse, addiction and injury. In addition to her role as an epidemiologist with research supported by several federal government entities, she is an Associate Professor of Emergency Medicine and Community Health Sciences at the Boston University School of Medicine, and an Adjunct Associate Professor at the Warren Alpert School of Medicine at Brown University. She co-founded the provider education site Prescribe to Prevent, containing resources for providers on steps to making naloxone available to their patients, and co-designed ASI-MV®, a real-time illicit and prescription drug abuse surveillance system developed by Inflexxion, Inc.

To Register:
Visit the event's page at CAPT Connect and click the "Register" button next to a date and time. If you already have an account you will be asked to log in, otherwise you will need to complete a user profile in order to confirm your event registration.

Questions?
For questions about event content, please contact Amanda Dougherty, Training and Technical Assistance Associate at adougherty@edc.org. If you have technical difficulties, questions, or comments prior to or during the event, please contact our tech team at captconnect@edc.org. Please put the event date in the subject of your email so that we can better respond to your inquiry