New Above the Influence Campaign and Game

The Partnership for Drug Free Kids has announced a new Above the Influence Campaign, “Who’s in Control” and online game, “PositivATI.”  

"Who's in control" is a 2016-2017 TV/online campaign that uses a unique visual device to communicate the various pressures that teens face (including drugs, alcohol, body image) - highlighting that you're not in control when you are under the influence of those pressures. 

See an article about the campaign on Adweek: http://www.adweek.com/news/advertising-branding/vine-influencer-created-these-stop-motion-spots-encourage-kids-be-drug-free-168074

PositivATI, is a game similar to “Angry Birds” that allows users to knock down real, negative tweets and replace them with positive ones. Here is the link to the game. http://positivati.com/.

Here is the full press release on both works: http://www.drugfree.org/newsroom/partnership-drug-free-kids-unveils-new-campaign-asking-teens-controls/.