Media Strategies: CPWI Guidelines and Tools

The following DSHS/DBHR guidelines and resources are intended to assist CPWI coalitions to adapt or create effective prevention messaging in a variety of formats.

These guidelines will help to prevent duplicating efforts and costs, provide effective communication standards, and conserve most of your funding for getting messages out to community members, instead of for production costs.   

For more information or assistance, contact your DBHR Prevention System Manager (PSM). 

Marketing Campaigns

Media Relations


When developing brochures and other publications with DBHR funding, coalitions must follow Washington's guidelines for PlainTalk, as well as guidelines for effective prevention messages, listed above. 

For videos and PSAs, your PSM must approve messaging and concepts before your materials are finalized.  Keeping your PSM aware of your plans and progress while creating new materials will avoid costly revisions at the end.


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