Know More Before You Pour Social Media Contest
NOTE:
This campaign is designed to reduce excess drinking for those over 21.
Teens are not the target audience for this campaign.
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#BeforeYouPour
Excessive alcohol use negatively impacts our society in a myriad of ways. Alcohol abuse and alcoholism causes major damage at the individual, family and community levels. Nearly 88,000 people (approximately 62,000 men and 26,000 women) die from alcohol-related causes annually and alcohol misuse costs the U.S. an estimated $259 billion. Thanks to research funded by the National Institute on Alcohol Abuse and Alcoholism (NIAAA), we know more about alcohol and its impacts than ever before. Now is the time for advocates to demonstrate their social media acumen and inform on this hot topic.
With this in mind, CADCA and NIAAA are teaming up for a new social media contest.
Harness social media to create a compelling campaign using one of NIAAA’s facts and you can win a cash award and be nationally recognized. Your entry will be reviewed by a panel of judges and 10 outstanding coalitions will be awarded $1,000 each to carry out their social media contest.
It’s easy to join the Know More Before You Pour Project:
- Review the NIAAA facts
- Develop a 1-page dissemination plan, incorporating the use of the hashtag #BeforeYouPour. (Think about how to: amplify your reach, create engagement, encourage others to utilize, measure your impact, etc.)
- Create at least one social media graphic.
- Fill out the submission form with your creative graphic and one-page dissemination plan by November 18.
Visit www.cadca.org/news/know-more-you-pour-social-media-contest for more information.
