Big Bowl Vote 2017

Drug-Free Action Alliance is sponsoring the Big Bowl Vote again this year.

Last year, 112 million people watched the NFL Super Bowl with youth under 21 making up about 18% of the audience. Millions of youth were exposed to alcohol advertisements, and studies show that alcohol ads directly increase underage drinking. 

Meanwhile, 10,000 middle and high school students in 20 states participated in Drug Free Action Alliance's Big Bowl Vote 2016 last year, which once again revealed how appealing those Super Bowl alcohol ads are to children by letting the kids tell us what their favorite and most memorable commercials were. It also provides a great and relevant discussion point for media literacy.

Interested in participating in the 2017 Big Bowl Vote? 
The process is simple:

  1. Friday, February 3 - Have questionnaire copies made and ready for distribution.
  2. Sunday, February 5, 2017 - Watch the NFL Super Bowl game.
  3. Monday, February 6, 2017 - Have your students or youth fill out the Big Bowl Vote questionnaire. Tally the results using a tally form we'll provide, and email the results to us at a link we'll send you.

The results are then used to issue a press release detailing the national findings. 

Click here to get the 2017 Big Bowl Vote Playbook and to learn more about the Big Bowl Vote!

You can also click here to see a sample tally form!

If you have questions, comments, or suggestions to improve the Big Bowl Vote, contact Jim Phipps at or Nathan Kraatz at


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