Drug-Free Action Alliance is sponsoring the Big Bowl Vote again this year.
Last year, 112 million people watched the NFL Super Bowl with youth under 21 making up about 18% of the audience. Millions of youth were exposed to alcohol advertisements, and studies show that alcohol ads directly increase underage drinking.
Meanwhile, 10,000 middle and high school students in 20 states participated in Drug Free Action Alliance's Big Bowl Vote 2016 last year, which once again revealed how appealing those Super Bowl alcohol ads are to children by letting the kids tell us what their favorite and most memorable commercials were. It also provides a great and relevant discussion point for media literacy.
Interested in participating in the 2017 Big Bowl Vote?
The process is simple:
The results are then used to issue a press release detailing the national findings.
Click here to get the 2017 Big Bowl Vote Playbook and to learn more about the Big Bowl Vote!
You can also click here to see a sample tally form!